The Biggest Key in Networking is Follow Up— Make Sure You Do It!

If you meet someone at a networking event, make sure you follow up.  So many people go to an event only to take a stack of business cards and pile them in a drawer or on their desk. The biggest key in making networking successful for you is following up.  Make sure you do so.

Create a follow up process that supports what you say about yourself in elevator pitch.  And, follow up with people in the way that they ask to be communicated with.  For example, make sure you have note cards matching your brand identity, a signature in your email, and a phone message scripted out… all with the same wording so that your brand is seamless.

Also, create your own system that works best for your style and schedule… especially when you’re not sure how someone would prefer to be contacted. I personally follow up with people with hand-written notes. If I see something that they might find of interest, I send it to them.  And, I take a day every few months to go through my contact list and just check in with people that I haven’t talked to in a while.  Doing this also ensures that I’m keeping my database updated.  Many people move around and change positions.  They key is you must be genuine in all that you do.  And, follow up in a way that supports who you are and what you offer.

It can take weeks, months, or even years to sell someone.  This is tough when we live in a society of instant gratification.  When that person or company has a need, you will be top of mind because you continued to follow up.  Or, if they don’t have a need, they may become one of your raving fans that will recommend you in a heartbeat.  You also need great contacts that can make recommendations to you when you have a product or service that you need.

If nothing else, he or she can become a great friend that provides invaluable feedback.  Embrace a relationship for what it is meant to be and nurture it.  You never know when the opportunity will come up for you to work with that person closely.  Having that relationship in place ahead of time will go a long way.