DIY Marketing Executive, Lauren L. Darr, Featured in Making Waves Magazine

January 22, 2010–GREENS FORK, IN – Lauren L. Darr, CEO of Lauren Originals, Inc., which owns the brand DIY Marketing Communications, has been featured in the national publication, “Making Waves” as a part of being named to the “25 Women to Watch in Sales and Marketing” list by American Women in Radio & Television. The magazine was recently mailed to members of AWRT.  Copies are available from the organization.

The list is comprised of women from a broad background from all facets of electronic media including radio, television, cable, and web-based media.  Nominations and votes for the Top 25 were taken from the AWRT membership.

In the article, Lauren is quoted as saying that her dad is her personal hero because he, “helped me to understand that life is supposed to be fun— love what you do and have a good time doing it, or find something else.”

In a recent release about the list, AWRT Interim President Sylvia Strobel said, “AWRT is proud to showcase these exceptional women in our upcoming issue of Making Waves. Their impressive individual and collective accomplishments make them truly ‘women to watch’.”

“The women featured alongside me are absolutely amazing. I’m humbled by being included with such a fantastic group,” said Lauren.

Lauren Originals, Inc. Purchases Headquarters Building— New Home For LOI International, DIY Marketing Communications, Left Paw Press, and the International Association of Pet Fashion Professionals

November 12, 2009—Greens Fork, IN—Lauren Originals, Inc., a marketing visioning company serving various markets through multiple means of media, has purchased an historic building in downtown Greens Fork, Indiana for its corporate headquarters.  LOI International, DIY Marketing Communications, Left Paw Press, and the International Association of Pet Fashion Professionals will operate out of the landmark property, located on the corner of Pearl and Main Streets.

President, Lauren L. Darr, said, “This is our next step of evolution that will help us be of better service to our markets. While many of our team members our virtual, we will now have a ‘home.’”  She plans to be working out of the new building in Spring 2010.

The offices will be located on the main floor, which is currently being rehabilitated.  Plans include creating office and conference room space. There will also be a kitchen adjoining the conference room.  In the open area, which used to be retail space, will be a fun, creative area including foos ball, shuffleboard, poker, and pool tables. One of the really cool plans is to have a projected nine-foot screen where the LOI team can play on the Wii, watch movies or TV, host video conference calls, or surf the internet.

“It’s a crazy, funky, cool space that will allow us to work hard and play hard. It’s functional for hunkering down and getting the job done. And, it’s a creative space for those times when you need a stress relief or to come up with new ideas,” stated Lauren.

The second story of the property will be rented out for the first year while the main floor is remodeled.  Near the end of 2010, LOI will design additional office space and webcasting studios including a green room for the second floor.

The two-story, 4800 square-foot property was built in 1850.  Historical accounts include: hatchery, speak-easy, nightclub with vaudeville dancers, hardware and antique store.  Rumor has it that, when blues singers like Duke Ellington or Hoagie Carmichael recorded in nearby Richmond, they came to this building to party afterwards.  The building is the only downtown structure to survive the fires of 1912 set by an arsonist.

“We love the character and rich history of the property. It’s original and unique—attributes we pride ourselves in as a marketing company,” said Lauren.

When asked about the 2,000 square foot basement, Lauren winked and commented with a smile, “It would be a shame to have all that space go to waste and/or used as storage. Eventually, we’ll have a really rockin’ wine cellar there since wine is the nectar of the creative process.”